1. Introduction
   Coach Trust ("we", "us", "our") operates the website coachtrust.co.uk (the "Site"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect personal data about users of the Site and how you can exercise your privacy rights. This policy is intended to comply with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Scope
   This Privacy Policy applies to personal data we collect when you visit or interact with the Site, register for services, contact us, or otherwise provide personal data to us. It also covers data included in the Site's listings of life coaches, which are compiled from publicly available online sources.

3. Information we collect
   We collect the following categories of information:

3.1 Information you provide directly

• Contact details (e.g., name, email address, phone number) you submit through contact forms, enquiry forms, registration, or subscription forms.
• Profile or business information if you claim, register or request a listing as a life coach (e.g., bio, credentials, website link, services offered, social media handles).
• Communication content (messages, enquiries, comments, feedback).
• Payment and billing information if you use any paid features (note: we may use third-party payment processors; see Section 6).

3.2 Information collected automatically

• Usage and technical data: IP address (or a truncated/anonymised form), device identifiers, browser type and version, operating system, pages visited, time on pages, referring URLs, clickstream data, and other server log information.
• Cookies and similar technologies (see Section 9).

3.3 Information from third parties and public sources

• We may obtain information about life coaches and other relevant data from publicly available online sources such as coach websites, public directories, social media profiles, press releases, company registries, professional directories, and other open web sources. We compile and display such publicly available information on the Site to help users find and evaluate life coaches.
• We may also receive information from third-party service providers (e.g., analytics providers, advertising partners) and publicly available databases.

4. Use of information (purposes and legal bases)
   We process personal data for the following purposes and on the following legal bases:

• To provide, maintain and operate the Site and our services (performance of a contract or legitimate interests).
• To allow life coaches to claim or manage their listings and to display listing information (performance of a contract and legitimate interests).
• To respond to enquiries and communicate with you (performance of a contract or legitimate interest; sometimes consent).
• To manage subscriptions, newsletters and marketing communications (consent where required; otherwise legitimate interests).
• To personalise and improve the Site, content and user experience through analytics and research (legitimate interests).
• To detect, prevent and respond to fraud, abuse or other harmful activity and to protect our rights and property (legitimate interests or legal obligation).
• To comply with applicable laws, regulatory requests or legal processes (legal obligation).

When we rely on legitimate interests we will only process data where those interests are not overridden by your rights or interests. Where required by law, we will seek your consent before processing.

5. Listings of life coaches and public-source information

• The Site contains listings and profiles of life coaches assembled from publicly available online sources (for example: coaches’ public websites, public social media profiles, professional directories). We do not claim ownership of such public-source information.
• We strive to ensure accuracy but cannot guarantee that all publicly sourced information is complete or up to date. If you are a life coach and believe information on the Site about you is inaccurate, incomplete or should be removed, please contact us (see Section 12) and we will investigate and, where appropriate, correct or remove the information in accordance with applicable law.

6. Sharing and disclosure
   We do not sell personal data. We may share personal data with:

• Service providers: third-party vendors who perform services on our behalf (e.g., hosting, email delivery, analytics, CRM, payment processors). These providers are contractually required to protect the data and process it only on our instructions.
• Professional advisers: lawyers, auditors or other advisors, where necessary for legal compliance or protection of our rights.
• Law enforcement, regulators or other public authorities: where required by law or to protect our rights, property or safety.
• Business transactions: in the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of the transaction; in such cases we will seek to ensure continued protection of personal data.
• Aggregate or anonymised data: we may share non-personal summary information or aggregated analytics that cannot reasonably be used to identify an individual.

7. International transfers
   Personal data collected in the UK may be processed in and transferred to countries outside the UK. When we transfer data outside the UK or European Economic Area (EEA), we will ensure appropriate safeguards are in place (for example, standard contractual clauses, adequacy decisions, or other lawful mechanisms) to protect your personal data.

8. Data retention
   We retain personal data only as long as necessary for the purposes set out in this policy, or as required by law. Retention periods vary depending on the type of data and the purpose for which it was collected. For example:

• Enquiry and contact records: typically retained for up to 3 years unless a longer period is necessary for legal claims or ongoing contractual relationships.
• Account/listing data for claimed coach profiles: retained while the listing remains active and for a reasonable period after deactivation (e.g., up to 3 years) unless otherwise required.
• Log and analytics data: retained in aggregated or anonymised form; raw logs may be retained for a shorter period (e.g., 6–24 months) depending on operational and legal needs.

Please contact us if you would like specific retention periods for particular categories of data.

9. Cookies and similar technologies
   We use cookies and similar technologies to operate and improve the Site. Cookies may be essential, functional, performance/analytics-related, or used for marketing. On first visit we will present a cookie notice or banner where required, and you can manage your cookie preferences via your browser or our preference tool. Disabling some cookies may limit site functionality.

10. Your rights
    Under UK data protection law, you have certain rights in relation to your personal data, subject to statutory conditions:

• Right of access: request a copy of personal data we hold about you.
• Right to rectification: request correction of inaccurate or incomplete data.
• Right to erasure: request deletion of personal data in certain circumstances.
• Right to restriction of processing: request limited processing in particular situations.
• Right to data portability: receive a copy of certain personal data in a structured, machine-readable format.
• Right to object: object to processing based on legitimate interests or direct marketing.
• Right to withdraw consent: where processing is based on consent, you may withdraw consent at any time.

To exercise your rights, contact us using the details in Section 12. We may request information to confirm your identity before fulfilling requests. We will respond within applicable legal timeframes (normally one month).

11. Marketing communications
    We may send you marketing communications where you have consented or where we have a legitimate interest and you have not opted out. You can opt out of marketing emails by following the unsubscribe link in the emails, adjusting your preferences in your account (if applicable), or contacting us. Even if you opt out of marketing, we may still send you non-promotional communications about your account or the Site.

12. How to contact us / lodge a complaint
    If you have questions about this Privacy Policy, wish to exercise your rights, or want to request correction or removal of public-source information about a life coach, contact:

Email: [email protected]
Postal address: Coach Trust, [Insert full postal address], United Kingdom

If you believe we have not complied with applicable data protection laws in our handling of your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): https://ico.org.uk/

13. Security
    We implement reasonable technical and organisational measures to protect personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage. Measures include access controls, encryption where appropriate, secure hosting and regular security reviews. However, no system can be completely secure; if a data breach occurs that affects your rights and freedoms, we will notify you and the ICO as required by law.

14. Third-party websites and services
    The Site may contain links to third-party websites or integrate third-party content (e.g., maps, social feeds, embedded media). We are not responsible for the privacy practices or content of third-party sites. Please review their policies before providing personal data.

15. Children
    The Site is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe we have collected information from a child under 16, please contact us to request deletion.

16. Changes to this Privacy Policy
    We may update this Privacy Policy from time to time. When we make material changes, we will post the updated Policy on the Site with a revised effective date and, where required by law, notify users. Please review this Policy periodically.

17. Additional note regarding public-source coach information
    We compile coach profiles and related information from publicly available sources on the internet. We try to ensure entries are accurate and we include, where possible, references or links to original public sources. If you are a life coach (or represent a life coach) and wish to correct or remove information obtained from public sources, please contact us at [email protected] with details and proof of identity/entitlement; we will investigate and take appropriate action in accordance with applicable law.